Built to rent.
Designed to impress.
BTR communities are purpose-built for an elevated renter experience. Rently helps developers and operators lease up faster, operate smarter, and deliver the connected living amenities today’s renters expect—from day one.
94%
of BTR renters cite smart home features as important to their decision
71%
of apartment renters want better security
83%
of renters want to self-tour & 53% prefer to tour after hours or on weekends
50hrs
of leasing staff time saved per 100 scheduled showings
Your Market
Your priorities.
Our platform.
Build-to-Rent operators face four defining priorities from lease-up through stabilization. Rently delivers on every one.
Tech-ready from day one.
BTR communities have a unique advantage: smart home & access control infrastructure can be designed in before the first resident moves in. Rently's smart home suite becomes a core amenity, not an add-on.
The data your capital partners expect.
Occupancy velocity, leasing funnel metrics, and portfolio-level performance — all in one platform. Give your investors the visibility they need from lease-up through stabilization.
Explore Touring SolutionsOne platform. Zero redundancy.
With Rently, your leasing, touring, and smart home systems are unified from the start. No duct-tape integrations. No manual handoffs. Just a clean operational stack built for scale.
From ribbon cutting to fully leased.
The lease-up window is your most critical period. Pre-load your lead pipeline with Rently's self-guided tours: prospective renters tour model units on their own schedule—no staff required, boosting lead foot traffic by 30%.
The Platform
Built for BTR
operators.
One platform. From groundbreaking to stabilized portfolio.
Access Control
One unified system secures every entry point — gates, garages and units. Give residents keyless access via app, PIN, or fob, and let staff monitor and manage everything remotely.
Community Access & Security
Smart Home
When smart home and access control infrastructure is built in from day one, it becomes a core amenity — not an add-on — driving rent premiums and resident retention from the very first lease.
Smart Home
GPS-enabled Self-Touring
Let prospects tour on their own, on their schedule. Wayfinding navigation guides self-touring renters to parking, amenities, and the exact unit — no agent needed.
Touring Experience
AI-powered Leasing
Rently Intelligence handles every lead, books every tour, and qualifies every prospect — automatically. Your team stays focused on closing during peak lease-up.
Lead Nurturing & AI
Smart Home
One App.
Zero Headaches.
Today's renters expect a smart home— but not a dozen apps to run it. Rently brings every smart home device under one seamless platform. Renters get a single, intuitive app to manage their entire living experience. Your staff gets one login to provision, monitor, and troubleshoot every device across every unit — no switching between dashboards, no chasing down credentials, no wasted time.
Explore Smart Home
Your Team
Built for every
role on your team.
Rently serves every stakeholder in the BTR development and operations cycle.
Ready to lease up
faster from day one?
See how Rently helps BTR operators hit lease-up targets, deliver smart home amenities, and build the operational stack that scales with their portfolio.